Smart Money Homes is a unique real estate service with a special mission...

At the heart of that mission is a determined desire to connect clients withonly the best developers, and to offer only outstanding properties.

We don’t sell...we serve. The Smart Money Homes team seeks long-term relationships with our clients. As a client you’re our friend, someone to help and advise. We’re by your side as you navigate the buying process.
Viviana Diaz
General Manager

The Smart Money Homes approach is built on three core pillars:

A team of client-care specialists dedicated to the principles of honesty and integrity.

A service focused exclusively on helping people find and own exceptional real estate at incredible value.
A process refined and tailored specifically to help folks unfamiliar with buying overseas navigate their way to getting what they want.

Ruthless selectivity...is key to our business, we are:


The Smart Money Homes Team are all carefully vetted real estate professionals handpicked for their honesty, loyalty and care toward their clients.

The Smart Money Homes Team are all carefully vetted real estate professionals handpicked for their honesty, loyalty and care toward their clients.​

Personal relationships are really important to us. The Smart Money Homes team are each chosen for being organized, conscientious and keen to protect and help their clients at every step of their buying journey.

That ruthless selectivity is also applied to the developers Smart Money Homes will connect you with. Only the best and biggest developers make the grade. Established groups with superb track records of delivering on visionary and unique projects.

Our clients aren’t interested in run-of-the-mill real estate, or cookie-cutter condos or villas, So why would Smart Money Homes be!

By selecting only exceptional real estate to offer clients, the team at Smart Money Homes can focus on providing a service centered on advising their clients and helping them chose what property best suits them. 

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In all their years in real estate the Smart Money Homes team have seen the good, the bad and ugly. Those experiences persuaded the team that they didn’t want to be in the business of hard-selling mediocre real estate. Instead, they wanted to act as tailors, meeting the needs of clients with only the very best, and forging long-standing relationships. That’s why the Smart Money Homes team get so involved in understanding and meeting your needs. We support, advise and and lead you to successful real estate investing overseas.

About Viviana Diaz...

Viviana was born in Mexico City, where she earned a degree in International Affairs and began her professional career. In 2013, she came to Playa del Carmen on what was meant to be a one-month vacation. She immediately fell in love—with the ocean, the energy, and the vibrant lifestyle. She knew she had found her place.

After a short return to Mexico City, Viviana made the move back to Playa del Carmen to start a new chapter. Her first step into real estate came in 2015 as a Sales Director Assistant, a role that gave her invaluable insights into operations, teamwork, and working with international clients.

Viviana never saw herself as a typical salesperson. High-pressure tactics and cookie-cutter deals never appealed to her. What does matter is service—guiding people, supporting them, and building trust. Over the years Viviana rose through management roles—Sales Coordinator, then Operations Manager—where she honed her skills in leadership, strategy, and creating long-term value.

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Viviana found a job working in real estate in Playa del Carmen.

In 2021, her talent was spotted and she was invited to join Smart Money Homes. Viviana quickly realized SMH was unique—a group of professionals dedicated to honesty, transparency, and putting clients first.

For Viviana, it was the perfect fit, a role advising clients directly and helping them find the property that truly fits their needs and lifestyle. She also found a platform where her love of teamwork and leadership could thrive.

Today, as manager of Smart Money Homes, Viviana blends her background in operations with her hands-on experience guiding clients. She is passionate about building a collaborative, supportive environment for her team—and about ensuring every client receives clear, tailored advice.

Viviana believes real estate isn’t about selling. It’s about serving. About building trust, protecting clients, and creating lasting value. And that belief is at the heart of Smart Money Homes.

Smart Money Homes is a company founded to realize the team’s long-held desire to work only with the best developers, promote only the very best real estate, and focus on serving a client base that appreciated the boutique, tailored approach to real estate.

Over the past three years, we have built an incredible team. I’m proud to be leading this team, serving your needs, and delivering the exceptional service that you’ve come to expect from all of us here at Smart Money Homes.

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©Smart Money Homes, S. de R.L. de C. V., Avenida 10 Sur, Manzana 35, Lote 2-052, Local Edif 2N-2,
Plaza Paraíso, Colonia Aviación, CP 77710, Playa del Carmen.

Email: info@smartmoneyhomes.com

Smart Money Homes is the exclusive provider of sales and concierge services for RareEarth®. RareEarth® is a brand that is synonymous with creating the highest level, most luxurious communities. The RareEarth® philosophy is to add value where it matters the most. For example, earmarking the best ocean view land for outstanding community amenities, such as a sky pool.